elecex is a new company that designs, manufactures and sells hazardous area electrical equipment for use on and offshore. They needed an identity to communicate their values to customers, especially quality and innovation.
We conducted extensive competitor research and developed a brand mark that communicates quality through the use of a steel gradient colourway.
We developed a full set of brand guidelines outlining use of logo, typefaces and tone of voice, as well as business cards and stationery.
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