Tesco Recipe Cards

The Brief

We were tasked with creating double sided A5 recipe cards to show charities how to produce delicious meals using food donated by Tesco stores.

Part of Tesco’s Community Food Connection campaign, local charities benefit from daily donations of surplus food supplied by their nearest Tesco store.


Our Approach

Our design adhered strictly to Tesco’s latest brand guidelines to ensure consistency and legibility of ingredients throughout.  We utilised white space, the Tesco ‘chevrons’ as content dividers and Tesco’s custom font to reinforce the brand messaging.

The Results

The cards were successfully provided as part of a goody bag at in-store demonstration events in March.

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